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From that experience, the founder became inspired by the bags he’d see guests carrying as a boy to create his own after founding his brand in 1921. In conjunction with the show, Gucci is supporting the Tate Modern’s exhibition “Electric Dreams” which opens this fall, and will enter into a three-year partnership with the museum to implement programs to serve young creatives. Although Gucci’s direction under Sabato de Sarno — newly appointed creative director — is yet to be revealed, Gucci’s design team put together a collection that mixed flawlessly the brand’s DNA with elements that evoke South Korea’s culture. Past and present blended in pieces such as sports jackets, floor-length maxi skirts, and coats that borrowed details from Korean traditional clothing such as the chima skirt from the hanbok and goreum-like oversized bows.
Gucci Cruise 2024 Lands at Seoul’s Historic Gyeongbokgung Palace
The classic “N” motif sits on the top of the shoe with the “NB” sitting on the heels. Early indications suggest that Sabato De Sarno’s Gucci will lean into sharp tailoring with a touch of glamour, so it will be interesting to see how the creative director weaves London’s cultural elements into his designs for Cruise 2025. With Tate Modern’s historic façade serving as the backdrop, this is certainly a show to have on your radar.
The Secret Behind Prada’s Marketing Mastery
Detachable sleeves contrasting with Gucci’s monogram and riding boots, wetsuits paired with long skirts, and horse riding pants matched with sports shoes, were just a few of these juxtapositions. The looks featured an equally varied range of materials including neoprene, wool, chiffon, and leather. This decision appeared to be reversed last fall, with Gucci’s announcement of the uncoupling of the men’s and women’s shows. Last week Louis Vuitton fixed May 24 as the date, but the geographic location and venue are still under wraps. Gyeongbokgung Palace was selected to pay homage to South Korean cultural heritage and in light of its links with astronomy research, a reference echoed in the Cosmogonie collection. In the 15th century, the palace housed a highly regarded astronomy center including Ganuidae, the Royal Observatory.
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The show took place in the historic Gyeongbokgung Palace, gathering la crème de la crème of global entertainment on the front row. The first-of-its-kind event introduced a cruise collection that blended tradition and modernity through Gucci’s signature codes and Korean-inspired aesthetics. Shoes were an interesting mix of stompy boots, classically glam knee-highs, simple open-toed pumps, and funky guys cut from the same cloth as the surf-wear inspired pieces. Gracing a few T-shirts and hoodies and one dress, surreal pop-art illustrations by Seoul-based artist Ram Han were a welcome contemporary touch.
The show will be held in front of Geunjeongjeon, the main hall of the Gyeongbokgung Palace, known for being the main venue for royal ceremonies and for receiving foreign dignitaries during the Joseon Dynasty (1392 to 1910). Neoprene boots, which metamorphosed from 1990s scuba boots, expanded the Gucci retro sportswear lexicon while providing a fun anchor to the many dressy styles that brought to mind Michele’s opulent creations during his seven-year tenure. The coed runway opened with Sora Choi in a billowing hanbok reimagined as a floor-length bomber, resembling a deconstructed hanbok.
Gucci’s Seoul-ful Connection
SEOUL — The Gucci gang landed in South Korea on Tuesday night at one of Seoul’s most iconic locations, the Gyeongbokgung Palace, the country’s largest royal compound built in the 15th century. En route to the Gucci resort show, the streets around Gwanghwamun Square in Seoul were clustered with hundreds of labor union protestors and police officers in neon vests clutching riot shields. A passel of angry men, and a few women, passed the mic to deliver impassioned speeches against the South Korean president—a perhaps not unfamiliar sight to those international visitors more familiar with the rhythms of Paris Fashion Week.
Gucci presents cruise 2024 collection in Seoul - Harper's Bazaar UK
Gucci presents cruise 2024 collection in Seoul.
Posted: Wed, 17 May 2023 07:00:00 GMT [source]
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The Gyeongbokgung Palace was the venue of choice also for the Cosmogonie show, a repeat display of the collection unveiled in May 2022. According to Gucci, the scuba-inspired looks were a literal reference to wetsuits worn by windsurfers and jet-skiers on the Han River, a niche community sport that exploded in popularity among stressed-out Seoulites post-COVID-19. Models also appeared on the runway carrying huge surfboards and life-sized skateboards that came with an attached pouch, updating the counterculture movement with a high-fashion spin. Model Sora Choi opened the show in a long black padded coat over jeans, clutching a fetching baguette-shaped bag that appeared again and again (kitted out in crystals, quilted in holographic lilac). There was a blend of bourgeois streetwear and sportswear, such as the bouclé bike shorts with the ladies-who-lunch jacket, cropped to flash the midriff, as well as a standout pale pink chiffon dress with tiered ruffles that fluttered down the runway, which was worn over a black scuba suit.
The Italian fashion house Gucci is holding its Cruise 2025 runway show in London at the Tate Modern on May 13. Creative director Sabato De Sarno will have his debut cruise show since taking the role last January. This location announcement stems from a long-lasting relationship between Gucci and the global city London. According to WWD, the founder Guccio Gucci worked in London for as a luggage porter and lift boy.
Gucci Debuts Cruise 2024 Collection in Seoul
The cruise shows are continuing in glamorous style, in plenty of far-flung destinations around the world. After Chanel's star-studded Los Angeles presentation last week, and ahead of Dior's show in Mexico in a few days, Gucci – and the rest of the fashion pack – decamped to Seoul for its latest cruise show, just a few weeks after Louis Vuitton hosted its pre-fall show in the city. The K-pop star joined other local ambassadors including “Squid Game” actor Lee Jung-jae and musical artist Kai. -ready skater boys on the runway, our favorite guy was Look 27, whose swishy, grape-purple rave pants paired with a crisp red shirt, butterscotch-brown overcoat, and yellow-tinted shield shades suggested a new kind of Gucci grown-up. He is no stranger to the all-night dance circuit, but also has to get up bright and early the next morning to hop on the metro and make it into the office for his vaguely creative media job.
The goreum, a satin bow that created the high-waisted effect of a hanbok, was singled out as a key decorative element, adorning deconstructed outerwear and sheer muscle Ts alike. South Korea is one of the fastest-growing luxury markets, even surpassing the U.S. market from 2019 to 2022 in terms of growth rate, according to Citigroup. According to Euromonitor International, the South Korean luxury market was valued at $14.65 billion in 2021, ranking seventh in the world. In an elegant and sheer, all-white get-up decorated with yellow embroidered flowers.
The original soundtrack from hit K-dramas such as “Squid Game,” “Parasite,” and “Oldboy” matched the pulsating lightscape that dazzled the sacred grounds of the palace courtyard and hinted at the subdued subversive nature of modern South Korean style. After its initial plan to host former creative director Alessandro Michele‘s Cosmogonie Collection in November was canceled due to the tragic crush in Itaewon, Gucci persisted and sought approval from the Cultural Heritage Administration. The Kering-owned Florentine house was granted the green light just ahead of its 25th anniversary in the market. Gucci has previously staged its Cruise collections in Seoul’s historic Gyeongbokgung Palace, London’s Westminster Abbey, Florence’s Palazzo Pitti, and Roman necropolis Alyscamps in Arles, France.
In an oversized tweed blazer paired with a white button down, navy tie, black mini skirt, and black loafers. In a beige boucle-textured long-sleeve dress with black tights, pumps, and Gucci Horsebit chain bag in white. If there was ever a question about Seoul, South Korea’s status as one of the world’s fashion capitals, Gucci officially put it to rest on Tuesday as the luxury Italian house put on its first-ever major runway show in the country. Gucci president and chief executive officer Marco Bizzarri inked an agreement on Nov. 1 with South Korea’s head of the cultural heritage administration Choi Eung-Cheon committing to the preservation of the palace.
As the last show to be handled by the design team before new creative director Sabato De Sarno takes the helm, the collection had that slight moodboard feel. But the referential mix did nicely capture the look and feel of the city’s streets. You could see Seoul youth in the long loose silhouettes, pants worn low on the waist to bag around the ankles, the parachute maxi skirt, and the plethora of cinching cords. These subtle references to local street style felt smarter than the more obvious nods, like the word Gyeongbokgung emblazoned on the back of a T-shirt. Instead of pigeonholing Korean style with stereotypes, it makes more sense to address it as a fashion-conscious city like any other.
That is now the task handed to incoming creative director Sabato de Sarno, who will take his bow for Gucci in September. Gucci follows Louis Vuitton and Dior as the third luxury brand to mount a fashion spectacle in South Korea in recent years, a market of rising affluence and cultural influence. The collection honored Seoul's traditional culture and made cheeky references to the city's scuba diving and skateboard culture. At Gucci’s cruise 2024 show in Seoul, the brand’s studio team delivered a spectacle that celebrated hybrid global fashion with a stellar cast that included the likes of Kai, Sora Choi, and Karen Elson. The front row was filled with celebrities, both international (Dakota Johnson, Elizabeth Olsen, Saoirse Ronan) and domestic (NewJeans’s Hanni, IU, Lee Jung-jae). Yet unlike others that have merely dipped a toe in the water, Gucci dove headlong into the Han river by dedicating the entire collection to a Seoul sensibility, the vibrant street style and kinetic movement that has so captivated the world.
In the lead-up to the canceled show, Gucci signed Hanni, lead singer of NewJeans, as its newest brand ambassador. The K-pop star joined other local ambassadors including “Squid Game” actor Lee Jung-Jae and musical artist Kai. Gucci’s show was similarly maximalist in terms of making use of the city’s architectural marvels and its most famous cultural exports. Just two weeks ago came a similar move from Louis Vuitton when the house staged its Pre-Fall 2023 runway show at the city’s Jamsugyo Bridge with a set designed by the director of Squid Game. At tonight's show in Gyeongbokgung Palace, Gucci leaned into its multiverse of madness. And while that may become more fine-tuned upon the next creative director's debut, for now, Gucci played to the weird and nailed its flag to the mast of a strange skateboard hybrid It bag.
Gucci had originally planned to host a runway show in this location last year — prior to Alessandro Michele’s departure — to present their Cosmogenie collection. However, these plans were decidedly put to a halt following the Itaewon crowd crush tragedy. Now, perfectly timed, this runway show was also scheduled to commemorate the 25th anniversary of Gucci’s first flagship store in Seoul. The dialogue between past and present was also evident in the silhouettes, details, and textiles.
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